In 2022-2023, Miki led the way in innovating a refreshed brand standard and style guide. Still underway, the brand refresh has included extensive research and user testing, outlining photography + illustration guidelines, moodboarding, updating brand colors, a refreshed illustration style, situational mockups, an updated app icon, and more. The refresh aims to be expressive, dynamic, relatable, vibrant, and most importantly–engaging.
